Monday, November 12, 2012

New media changes the way graphic designers design and what they design.


Graphic design has become an open and diverse field with new media, making it an expanding field that touches more aspects of our everyday lives than just print.  

    Graphic design is something every person in American society is likely affected by on a daily basis.  Whether you look at a billboard on the highway, a poster on the street, or a website on your computer, it is likely you are being influenced by graphic design. It is something that can visually hold our attention or lose it within seconds. What used to be a field based in print, is now one that touches all sorts of media outlets.  Thanks to the growing new media and technology, designers now have a place in not only designing for print, but for anything from apps on your iphones to the Facebook page you log into on your lap top. With this changing and growing field, it is important to realize that there are more skills that graphic designers need to acquire and be aware of. Interactivity is one of the main elements that one now needs to take into consideration when designing in newer media types. It has gotten to the point that now a days, it is nearly impossible to get hired as a graphic designer without some sort of experience in web design because it has become one of the most prevalent design professions and skills in the world.

In 1984 Apple Launched the Mac PC which cause a revolution in the graphic design field.  With the increasing development of the ease of use of PCs in the 80’s and 90’s, graphic designers became involved in what is called interface design.  Interface design is design of computers, appliances, machines, mobile communication devices, software applications and websites which focus on the user’s experience and interaction.  Graphic design has had to respond and change with the changes that have occurred in the new digital media.  It was not until during the 90’s and 00‘s when the internet, and smartphones began to expand tremendously, that it became commonplace for graphic designers to work their way into the new language that is designing for interface. 

Graphic design affects which apps and websites you choose to use and get information from. 


Successfully designing in todays technologically savvy world means more thought through graphic design.  



Technology has changed the projects and skills that designers become involved in.  

Motion and interactivity in design become ways of getting an audience engaged. 


listen to ‘Bees opinion on the impact of graphic design on using apps/websites’ on Audioboo

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